2024 Awards Presented
at SHOT Show in
Las Vegas!

Criteria to be considered as a LADIES CHOICE Award recipient includes: a women-friendly company that designs products that actually work well for women, are easy for them to use, perform as they expect, and understands that it is NOT about pink (although customization options are appreciated). All products are tested first by SFWA Certified Instructors for safety and application; however, it is the thousands of women who participate in 4-8 hour training courses offered by SFWA who determine the recipients. The products selected have proven to be of sufficient quality and design to be selected by women who have made the decision to purchase guns and gear for the purpose of personal protection. SFWA is not paid by any recipient to promote their product(s) as LADIES CHOICE, nor does SFWA represent any of the manufacturers. SFWA does not sell products or receive commissions from the sale of products. 

“Women want tools that work with their individual qualities that allow them to perform instinctively, without compromise, and ultimately help increase their odds of prevailing if they are attacked,” Susan stressed. “Each product receiving an award had a common feature: women preferred them over competing products, even when compared with those boasting to be female favorites or top sellers. Sadly, many had already spent money on other guns and gear advertised as 'best for women' . . . only to have been disappointed for a number of reasons. These personal protection products were favorites because of quality, style, reliability, function . . . and the ‘no-pain’ factor. Yes, it is possible to find guns and gear that makes it enjoyable to practice with the actual tools a woman will rely on to protect herself!” Specific products receiving 2024 LADIES CHOICE AWARDS are included in those listed above. Click to read their full story. Congratulations to the 2024 Winners at SHOT Show in Las Vegas!